Michael J. D'Alonzo
Brand-Builder – Producer – Content Marketing - Entertainment
(323) 404-8603 | mike.dalonzo@gmail.com | www.mikedalonzo.com
SUMMARY OF QUALIFICATIONS
Passionate and experienced leader with broad expertise in media and entertainment, both traditional and digital. Background includes all aspects of content creation, brand building, digital marketing, analytics, and analysis. Skilled communicator, organizer, and team leader with both internal and client-facing proficiency.
EXPERIENCE
EXECUTIVE PRODUCER, DIGITAL – Spectrum News Austin/San Antonio
● Manage team of producers in Austin and San Antonio to provide strategic, engaging, brand-focused content for Spectrum News.
● Daily, weekly, yearly analytics analysis and reporting to define and refine strategy, including case studies and presentations to corporate hierarchy.
● Increased social networking reach and traffic by over 100% year over year.
● Implemented Facebook Live, IGTV, Twitter strategy in both markets.
LEAD PRODUCER, VIDEO – Entertainment Tonight.com - CBS Interactive
● Managed a team of 27, producing video across multiple platforms in several different locations on a 24/7 news schedule.
● Created schedule and budget for video production, both internally and out-of-house for a total projected yearly viewership of 1.6BB video views.
● Launched original digital franchises on O&O and social platforms, including YouTube and Facebook Watch.
● Determined live event, red carpet, awards season coverage for multiple platforms.
EXECUTIVE PRODUCER – NBC/Universal Shoot Production
● Executive Producer for Shoot Productions at NBC Universal, producing shoots for USA, SyFy, Bravo, E!, Esquire Network, and other CEG networks.
● Wrote, produced, and directed cross platform content for on-air promotions, sales integration, custom branded shoots, and digital, for internal and external sales.
● Contributed to brand strategy and further built brands across the CEG platform.
DIRECTOR, PRODUCTION & PROJECT MANAGEMENT – Esquire and E! Networks
● Produced and directed on-air promotions, multi-platform sales partnership integrations, interstitial content, and branded custom shoots for internal and external sales.
● Paced and budgeted shoot calendar of $4MM/yr.
ASSOC. DIRECTOR, BRAND CREATIVE – Esquire Network
● Created engaging and brand-focused, award-winning content for popular Esquire properties that drove viewer engagement.
● Led both internal and external production teams, worked alongside production companies on-air, and managed production from concept through post-production.
CREATIVE DIRECTOR, DIGITAL & NEW MEDIA – G4TV & G4TV.com
● Head of Production for G4TV.com, including all live events, podcast, original production, and video production for this website that saw over 36MM unique visitors a year.
● Managed a team of producers and editors working to produce all digital original content.
● Executive Producer of Freestyle 101, a documentary film based on the former G4tv.com web series.
● Executive Producer of G4tv.com’s Comic-Con and E3 content, all live-event specials, and large event coverage. Floor directed live coverage of both E3 and Comic-Con.
CAREER HIGHLIGHTS/AWARDS
· Emmy award winner - Opioid Special – Spectrum News
· Promax award winner – Jack Daniels Integration – Esquire Network
· Telly award winner – The Mix – Esquire Network
· Telly award winner – G4tv.Comedy, Freestyle 101 – G4TV.com
· Webby award winner – Freestyle 101 – G4TV.com
· Cablefax award winner – G4TV.com
· SXSW Midnight Shorts winner - Nougat
· Producer – Risen: The Story of Chron “Hell Razah” Smith
· Producer – The B-Team, Puppets.net – Charged Productions
· Writer/Director – Cruciflex – Atom Films
· Writer/Director – Conspiracy Rock – Comedy Central
EDUCATION
Emerson College – Boston, MA Bachelor of Fine Arts, 1992
Professional Writing, Comedy, Communications Studies
TECHNICAL SKILLS
CMS, Drupal, AEM, Mailchimp, Adobe Analytics, Google Analytics, Google Trends, Adobe Creative Suite, MS Office Suite, Dreamweaver, AVID, Final Cut, Adobe Premiere, HTML, Final Draft.