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MICHAEL J. D'ALONZO

CONTENT & DIGITAL STRATEGY LEADER | CREATIVE | TECHNOLOGY | AI

(323) 404-8603 | mike.dalonzo@gmail.com | mikedalonzo.com | Muck Rack

EXECUTIVE PROFILE

Content, digital, and creative strategy leader spanning technology, media, entertainment, brand, and journalism. Known for making complex information understandable, finding the story inside complicated problems, and turning audience, business, and editorial needs into clear creative and digital strategies.

Experienced leading multidisciplinary teams across content, production, digital platforms, brand, and emerging technology, while partnering with executives and stakeholders from strategy through execution.

Hands-on experience applying generative AI to editorial development, research, content strategy, brand voice, and digital/social strategy.

CORE EXPERTISE

Strategy & Creative: Digital Strategy | Content Strategy | Creative Strategy | Storytelling | Brand Voice | Audience Strategy | Executive Communications

Leadership & Technology: Cross-Functional Leadership | Digital Platforms | Generative AI | Analytics | Emerging Technology | Production | Stakeholder Management

EXPERIENCE

EXECUTIVE PRODUCER, DIGITAL

Spectrum News — Texas

  • Lead digital editorial and content strategy across Austin, San Antonio, and Dallas, translating audience insights, analytics, editorial priorities, and business needs into clear strategies across web, mobile, social, and OTT.

  • Write and edit breaking news, technology, politics, culture, and enterprise stories for Spectrum News' digital platforms, with 200+ published articles credited across Spectrum properties.

  • Helped evolve a single digital product serving two markets into a multi-platform ecosystem, connecting editorial and audience strategy across markets.

  • Partner with journalists, executives, and cross-functional stakeholders to turn complex editorial, audience, messaging, and business needs into actionable digital strategies; contributed to an Emmy Award-winning Opioid Special.

  • Helped test and develop a GPT-based tool for news content and digital/social strategy, creating workflows that saved hundreds of hours of work while keeping editorial judgment and final voice with journalists.

  • Increased social media reach and traffic more than 100% year over year through platform, content, and audience-development initiatives.

LEAD PRODUCER, VIDEO

Entertainment Tonight.com — CBS Interactive

  • Led a 27-person editorial video team producing content across multiple platforms and locations in a 24/7 entertainment news environment.

  • Developed digital franchises, social programming, and editorial strategies with writers, editors, talent, executives, publicity teams, and PR agencies, connecting audience needs with content and platform opportunities.

  • Developed coverage and production strategy for breaking entertainment news, interviews, red carpets, awards shows, and live events supporting 1.6 billion annual video views.

NBCUNIVERSAL / COMCAST

Executive Producer — Shoot Production
Director, Production & Project Management — Esquire Network / E! Networks
Associate Director, Brand Creative — Esquire Network

  • Executive produced integrated brand, promotional, and cross-platform campaigns within NBCUniversal's in-house creative agency, supporting brands including USA, Syfy, Bravo, E!, and Esquire Network.

  • Led multi-platform content, branded campaigns, sales integrations, promotions, and custom productions from creative brief and strategy through execution, working across creative, editorial, executive, agency, talent, and publicity teams.

  • Managed external partners and a $4 million annual production calendar, balancing creative ambition, business priorities, budgets, timelines, and stakeholder needs.

CREATIVE DIRECTOR, DIGITAL & NEW MEDIA

G4TV / G4TV.com

  • Led editorial, production, and digital content strategy across original programming, podcasts, live events, and digital video for a technology and gaming platform reaching 36+ million unique visitors.

  • Wrote and edited technology, gaming, reviews, features, and digital editorial content for G4TV.com, making complex subjects accessible without writing down to an audience that knew its stuff.

  • Led E3 and Comic-Con coverage, coordinating writers, talent, production, content, and audience engagement across major technology, gaming, and cultural events.

AWARDS

Emmy — Spectrum News | Promax — Esquire | Telly — Esquire / G4TV | Webby — G4TV.com | CableFAX — G4TV.com | SXSW Midnight Shorts — Nougat

EDUCATION

Emerson College — BFA, Professional Writing, Comedy, Communications Studies